Consumers are asking for brands to set the benchmark by being transparent, and in the long-term only those brands will survive. With our brand and shopper marketing background, we are passionate about working with you to achieve this.
Consumers are asking for brands to set the benchmark by being transparent and sharing "origin-based" information. Consumer research tells us, in the long-term only those brands will survive.
Our focus is always on the consumer. We approach our projects in the same manner; we look, we listen and we understand your business and your brand before we do anything.
Eight game-changing foodtech and agtech companies from across Australia and New Zealand were selected to give a five-minute pitch and showcase their products at FoodBytes! Sydney, at Cockatoo Island, Sydney Harbour and hosted by RaboBank.
We went, we pitched to the 1200 strong audience of investors and business owners and we didn't win [dang it]. But the team had an incredible experience and met so many amazing, globally innovative clients and partners.
The IDlocate Authenticity Platform assists your brand to create connections between your brand and global consumers, to prove provenance and authenticity anywhere, anytime.
Today’s marketplace is global, there are no longer any boundaries. In every category, consumers are confronted by an infinite amount of choice, so how do you stand out? Simple.
Bring your brands authenticity and provenance stories to life directly from the product packaging, straight to the consumers hands with IDlocate..
Request a demo of the
A highly skilled professional service with a creative touch.
Delivering an authentic experience from source to consumer e.g farm to fork
Each consumer touch-point is aligned to your provenance & credentials
Consistent brand communication via a multi-channel media programme
Art direction & creative design, managed to print production & delivery
In market brand activations and events for brand immersion.
As an extension of your business, we assist with marketing & strategy
Create strong and emotional connections with consumers via connected packaging solutions.
We don't want to bore you with too much technical stuff.
So talk to the team to find out how IDlocate™ can work with your brand, in your market.
Globally, product and brand theft is a huge issue, IDlocate’s anti-counterfeit logic provides your consumer with a brand-verified purchase, increasing consumer trust and brand loyalty. Using unique QR codes and our IDlogic fraud engine, a series of checks are activated as each scan occurs. These IDlogic checks ensure the product is legit, in the right market and alerts are generated via the project specific reporting interface. These give you the tools and the locations to investigate and find the fraudulent products.
Each and every product is traceable anywhere in the world using unique and trackable "live" QR codes. With a unique code for each and every individual product, there is a supply chain & brand story for every product pack creating a strong and emotional connection with the consumer via connected packaging solutions. These have stopping power in traditionally crowded aisles, increase consumer interaction and engagement in store at retail shelf and E-commerce platforms.
In today's fast paced environment, instant recall management is vital. IDlocate™ allows you to manage the recall message direct to consumer market instantly all from one scan of the QR code. The recall is coordinated via the management interface, directly onto pack and down to a singular pack, if required.
No apps, no sign-ups, no barriers. Just scan the QR code and the immersive brand content is delivered directly to the consumer. IDlocate is built on responsive web based templates, meaning all content is accessed via the consumer’s native web browser. We provide consumers easy to access traceability content and build trust for your consumers.
Repeat purchase is the key to market share. With IDlocate you can enable promotional content to be linked to each individual product's unique ID. Engage the consumer to drive repeat sales via in-market consumer promotions and provide instant purchase directly off-pack via e-tail and instant product purchase.
The IDlocate consumer platform displays content that is relevant to the individual product, in the market the consumer has scanned it. Allowing your consumer to engage with your brand values, sign-up for further alerts or reminders, and to provide further education about that specific product and it’s path from source to market to consumption.
Using our geo-location pin-points, your global consumer is delivered specialised content specific to their location and market, creating personalised, relevant experiences in a local language, with local content. Track interaction using Google Maps to see exactly where and when consumers are scanning and interacting with your brand
Bring authenticity alive, your global consumer can see exactly where your source ingredients are from. Educate them about your ethical supply-chain by using images or video to show a rich story linked to the individual product and the brands story.
Gain real, invaluable insights about the products in your consumer’s home utilising the warranty module, where they sign up all their products from ONE unique QR code. You will develop a picture of what they own in their home, providing you in-depth consumer profiling and provide an off-product direct link to service requests.
With options from basic to enterprise, traditional data implementation to blockchain - it's easy to start the journey with IDlocate.
Fast to Market, Authenticity Focus
Ideal for quick to market projects where a speed to market is important with minimal customisation of brand content.
The base features of the IDBasic Traceability & Authenticity plan are:
• Blockchain Platform Integration(additional)
• Unlimited QR codes per year
• Simple geo-location logic
• On-pack product RECALL
• ONE product template
• ONE data source (API)
• ONE print location (API)
• Unlimited products
• Manual SCAN interface
• Order and distribution tracking for smartphone (ideal for small order volumes)
• Optimised for smartphone
• ONE language module linked to geo-location
• Management console
• Standard reporting
• Content management
• 24/7day hosting & support @ $NZD350 - $550/mth*
• Platform customisation estimate is based on your brand/project requirements
Expanded Authenticity & Recall Focus
Ideal for small to medium traceability projects that require a fast time to market with minimal customisation of consumer-facing content.
The base features of the IDLite Traceability & Authenticity plan are:
• Blockchain Platform Integration(additional)
• Unlimited QR codes per year
• Advanced geo-location logic
• On-pack product RECALL
• RECALL management interface
• TWO product templates
• TWO data sources (API)
• TWO print locations (API)
• Unlimited products
• Order and distribution tracking for smartphone (ideal for small order volumes)
• Optimised for smartphone & tablet
• TWO language modules linked to geo-location
• Full management console
• Custom reporting
• Content management
• 24/7day hosting & support @ $NZD550 - $850/mth*
• Platform customisation estimate is based on your brand/project requirements
360° Brand, Authenticity & Recall
Ideal for medium to large traceability projects where internal / external systems integration & multiple product lines are required.
The base features of the IDPro Traceability & Authenticity plan are:
• Blockchain Platform Integration(included)
• Unlimited QR codes per year
• Advanced geo-location logic
• On-pack product RECALL
• RECALL management interface
• RECALL management linked to geo-location
• FIVE product templates
• FIVE data sources (API)
• FIVE print locations (API)
• Unlimited products
• Order and distribution tracking partner integration
• Optimised for smartphone & tablet
• THREE language modules linked to geo-location
• Geo-location authenticity management
• Geo-fenced retail management
• Full management console
• Custom reporting
• Content management
• 24/7day hosting & support @ $NZD850-$1,250/mth*
• Platform customisation estimate is based on your brand/project requirements
Contact the team @ IDlocate and we can help you start your journey to promote your product either nationally or globally.
Contact Us
The consumer and marketing guru.
Ruth has over 15 years experience in all facets of consumer marketing and promotions working with global brands in New Zealand and Australia. Ruth has joined IDlocate™ to develop our markets and solutions, plus keep the rest of us focused!
e: ruth@idlocate.co.nz
linkedin: ruth.money
The go-to-make-it-happen guy.
Simon has been part of all things digital for the past 20 years [starting when a 33.3k modem was fast and email was something relatively new], he brings a solution creation and operations background to IDlocate™, effectively the glue that holds it all together.
e: simon@idlocate.co.nz
linkedin: simon.bell
The team @ IDocate look forward to hearing from you!
