Consumers are asking for brands to set the benchmark by being transparent, and in the long-term only those brands will survive. With our brand and shopper marketing background, we are passionate about working with you to achieve this.
Consumers are asking for brands to set the benchmark by being transparent and sharing "origin-based" information. Consumer research tells us, in the long-term only those brands will survive.
Our focus is always on the consumer. We approach our projects in the same manner; we look, we listen and we understand your business and your brand before we do anything.
Eight game-changing foodtech and agtech companies from across Australia and New Zealand were selected to give a five-minute pitch and showcase their products at FoodBytes! Sydney, at Cockatoo Island, Sydney Harbour and hosted by RaboBank.
We went, we pitched to the 1200 strong audience of investors and business owners and we didn't win [dang it]. But the team had an incredible experience and met so many amazing, globally innovative clients and partners.
The IDlocate Authenticity Platform assists your brand to create connections between your brand and global consumers using a Digital Product Passport, to prove provenance and authenticity anywhere, anytime.
Today’s marketplace is global, there are no longer any boundaries. In every category, consumers are confronted by an infinite amount of choice, so how do you stand out? Simple.
Bring your brands authenticity and provenance stories to life directly from the product packaging, straight to the consumers hands with IDlocate..
Request a demo of the
A highly skilled professional service with a creative touch.
Delivering an authentic experience from source to consumer e.g farm to fork
Each consumer touch-point is aligned to your provenance & credentials
Consistent brand communication via a multi-channel media programme
Art direction & creative design, managed to print production & delivery
In market brand activations and events for brand immersion.
As an extension of your business, we assist with marketing & strategy
Create strong and emotional connections with consumers via connected packaging solutions.
We don't want to bore you with too much technical stuff.
So talk to the team to find out how IDlocate™ can work with your brand, in your market.
Globally, product and brand theft is a huge issue, IDlocate’s anti-counterfeit logic provides your consumer with a brand-verified purchase, increasing consumer trust and brand loyalty. Using a Digital Product Passport and unique QR codes with our IDlogic fraud engine, a series of checks are activated as each scan occurs. These IDlogic checks ensure the product is legit, in the right market and alerts are generated via the project specific reporting interface. These give you the tools and the locations to investigate and find the fraudulent products.
Each and every product is traceable anywhere in the world using unique and trackable "live" Digital Product Passport (DPP) based on an QR code interface. With a unique code for each and every individual product, there is a supply chain & brand story for every singular product pack creating a strong and emotional connection with the consumer via the Digital Product Passport (DPP). These have stopping power in traditionally crowded aisles, increase consumer interaction and engagement in store at retail shelf and E-commerce platforms.
In today's fast paced environment, instant recall management is vital. IDlocate™ allows you to manage the recall message direct to consumer market instantly all from one scan of the QR code. The recall is coordinated via the management interface, directly onto pack and down to a singular pack, if required.
No apps, no sign-ups, no barriers. Just scan the QR code and the immersive brand content is delivered directly to the consumer. IDlocate is built on responsive web based templates, meaning all content is accessed via the consumer’s native web browser. We provide consumers easy to access traceability content and build trust for your consumers.
Repeat purchase is the key to market share. With IDlocate you can enable promotional content to be linked to each individual product's unique ID. Engage the consumer to drive repeat sales via in-market consumer promotions and provide instant purchase directly off-pack via e-tail and instant product purchase.
The IDlocate consumer platform displays content that is relevant to the individual product, in the market the consumer has scanned it. Allowing your consumer to engage with your brand values, sign-up for further alerts or reminders, and to provide further education about that specific product and it’s path from source to market to consumption.
Using our geo-location pin-points, your global consumer is delivered specialised content specific to their location and market, creating personalised, relevant experiences in a local language, with local content. Track interaction using Google Maps to see exactly where and when consumers are scanning and interacting with your brand
Bring authenticity alive, your global consumer can see exactly where your source ingredients are from. Educate them about your ethical supply-chain by using images or video to show a rich story linked to the individual product and the brands story.
Gain real, invaluable insights about the products in your consumer’s home utilising the warranty module, where they sign up all their products from ONE unique QR code. You will develop a picture of what they own in their home, providing you in-depth consumer profiling and provide an off-product direct link to service requests.
Contact the team @ IDlocate and we can help you start your journey to promote your product either nationally or globally.
Contact Us
The consumer and marketing guru.
Ruth has over 15 years experience in all facets of consumer marketing and promotions working with global brands in New Zealand and Australia. Ruth has joined IDlocate™ to develop our markets and solutions, plus keep the rest of us focused!
e: ruth@idlocate.co.nz
linkedin: ruth.money
The go-to-make-it-happen guy.
Simon has been part of all things digital for the past 20 years [starting when a 33.3k modem was fast and email was something relatively new], he brings a solution creation and operations background to IDlocate™, effectively the glue that holds it all together.
e: simon@idlocate.co.nz
linkedin: simon.bell
The team @ IDocate look forward to hearing from you!
