IDlocate™ allows brands to protect their products from the growing billion dollar "counterfeit" trade using unique messaging technology, on pack and in market for quick detection.
IDlocate™ creates and delivers transparent "origin-based" provenance information across your products, building consumer confidence in your brand or product... from source-to-consumer.
IDlocate™ allows brands to deploy value-added experiences across the entire product range anywhere, driving consumer loyalty via content driven strategies.
The brain that drives the entire IDlocate™ solution. The IDlocate™ hub uses product specific information such as batch, code and ingredient sources from your internal and/or external supply chain (using internal or GS1 based data structures).. The hub creates, stores, manages, assimilates and displays brand or product content derived from production, market, or consumer information channels, plus it manages the "live" reporting dashboard and geo-reporting functions.
Controlled by our IDlocate™ printing software, the printer or programming device [in the case of RFID] applies the unique message, QR code, or time stamp onto each individual pack or label. It is unique to the pack or label and most importantly - its traceable, and prevents fraud. Based on over 10 years of experience, the IDlocate™ printing software runs with a 99.9% up-time, ensuring robust and reliable application... everytime!
The consumer interface where customers scan the product to ensure authenticity and points of origin using external traceability data verified by simple supply-chain processes or bespoke Blockchain data verification. Further engagement via brand driven digital content is customised based on your marketing objectives or consumer requirements. The IDlocate™ engagement platform provides location based data to trace where consumers are transacting with your brands, delivering you valuable insights with which to drive your brand or market development.
...globally, product and brand theft is a huge issue, IDlocate’s anti-counterfeit solution provides your consumer with a ‘safe’ and verified purchase. Thereby increasing consumer trust and brand loyalty.
...each and every product is unique and traceable anywhere in the world | IDlocate’s highly developed and specialised printing engine delivers high speed, unique trackable QR code based impressions onto your products. This translates to a unique code for each individual product!
...in today's fast paced environment recall management is vital. IDlocate™ allows you to manage the recall direct to consumer or market instantly and with speed. All coordinated via the management interface
...no apps, no sign-ups, no barriers as IDlocate is built on responsive web based templates, meaning all content is accessed via the consumer’s native web browser. We provide consumers easy to access traceability content and build trust for your consumers.
...we know your consumer's location, IDlocate delivers content that is regionally specific [language, imagery and content] and uses IDlogic for counterfeit situations, identifying product fraud immediately.
...align the consumer interface to your brand and creative direction. IDlocate ensures that your global consumer interacts with your brand and your creative, not bland “un-branded” techie content. All your interactions with your consumers therefore remain consistently branded and themed.
...the IDlocate consumer platform displays content that is relevant to the individual product the consumer has scanned. Your consumer about the specific product and it’s path to market or provenance content.
...using our geo-location pin-points, your global consumer is delivered specialised content specific to their location and market, creating personalised, relevant experiences.
...show your global consumer exactly where your source ingredients are from. Use images or video to show a rich story linked to the individual product and the brands story.
...gain real, invaluable insights about the products in your consumer’s home utilising the warranty module, where they sign up all their products from ONE unique QR code. You will develop a picture of what they own in their home, providing you in-depth consumer profiling.
...enable promotional content to be linked to each individual product's unique ID. Engage the consumer, drive repeat sales via in-market consumer promotions or e-tail, but with no extra printing costs.
...your product’s service or warranty programme is accessed directly off the product. Consumers simply scan the code on the product, and the correct details are sent straight to your customer service team for registration, warranty, service and 24/7 access the product manuals.
We know all about using and printing unique codes. We've been printing variable and unique codes since 2004 for consumer promotions using our Variable Data Printing engine, so we know what works, and what doesn't!
Since 2006 we have uncovered many cases of fraud by consumers, retailers, distributors. Our well developed algorithms, honed over 10 plus years in the global consumer market, now power IDlocate's logic engine.
Its simple, we can print REALLY fast, over 12 unique QR codes/sec. Our partners find it accurate and incredibly easy to use. Production teams love it, as it has 99.9% up-time.
No Apps and NO sign-ups, the IDlocate platform is driven from responsive web templates. Below are two responsive content demo's to give you a flavour of what we can do. They work on your tablet and smart phone interface, so ARE adaptable to YOUR consumers viewing PREFERENCES.
... the consumer and marketing guru. Ruth has over 15 years experience in all facets of consumer marketing and promotions working with global brands in New Zealand and Australia. Ruth has joined IDlocate™ to develop our markets and solutions, plus keep the rest of us focused!
... the go-to-make-it-happen guy. Simon has been part of all things digital for the past 20 years [starting when a 33.3k modem was fast and email was something relatively new], he brings a solution creation and operations background to IDlocate™, effectively the glue that holds it all together.
With a new start-up in the planning phase, the team from New Zealand Secret approached IDlocate™ in mid-2017 to talk to us about how to bring their unique brand story to life. We worked with the NZS team to understand their story, their consumer and their market focus. This enabled us to customise our IDBasic platform to create content and delivery that was matched to their product, their market and their consumer. Every box they pack carries a unique QR code and their consumers can verify it’s authenticity, the date it was packed, where the ingredients are sourced and read the product specific instructions. Consumers can find all this information simply by scanning the QR code on the packaging with their phone.
For more information or to request a demo, please contact the IDlocate™ team. Contact Us
As consumer marketers, our focus is always on the customer or the consumer, and the delivery of the message. We approach these projects in the same manner; we look, we listen and we understand your business and your brand before we do anything. For this project, as a small start-up, New Zealand Secret needed a cost effective way to set-up small batches of product before shipment. Our team scratched our heads and came up with an easy to use smart-phone based scanner that the team @ New Zealand Secret use for each order as it goes out the door. It simply scans all the relevant unique codes, and then sets them up with product relevant content from a web interface, and they are ready to dispatch to their overseas distribution channels.
For more information or to request a demo, please contact the IDlocate™ team. Contact Us
Two big developments might tip the scale towards a true comeback of QR codes. Google Chrome has how introduced native support for QR codes into its iOS app, meaning that iPhone users who browse with Google Chrome now have the ability to scan QR codes built in and ready to go. Apple has also decided to introduce a QR code reader to its camera app in iOS 11, giving iPhone and iPad users on iOS 11 the ability to scan QR codes using their phone’s camera... Read More
Melbourne-based Result Group's Managing Director Michael Dossor presented the IDlocate anti-counterfeit & traceability platform at the 50th AIFST Annual Convention co-located with foodpro, providing two full days of insights into the world of food science & technology.
AUSPACK is Australia’s premier packaging trade exhibition held every 2 years and is considered by the industry as a "don’t miss" event. We are really excited about showcasing our innovative partnership, and would love it if you could join us in Sydney 7-10th March 2017... Read More
Melbourne-based Result Group's Managing Director Michael Dossor will be presenting the IDlocate anti-counterfeit & traceability platform at the 2017 National Technical Forums, along with 8 internationals and 42 speakers covering an extensive range of topics over 4 Days. This is a unique opportunity to hear from some leading experts in their fields while your team/customers are at AUSPACK... Read More
Eight game-changing foodtech and agtech companies from across Australian and New Zealand were selected to give a five-minute pitch and showcase their products at FoodBytes! Sydney, at Cockatoo Island, Sydney Harbour and hosted by RaboBank. We went, we pitched, we didn't win [dang it] but we had an incredible experience and met so many amazing, globally innovative clients and partners... Read More
Melbourne-based Result Group has partnered with a traceability and anti-counterfeit solutions provider IDlocate Global Limited to provide more product information to consumers. Business unit manager Michael Harrop said the partnership would provide a turnkey solution from coding and marking equipment and control software to print a unique QR code on every product. “While there are a few other options in the market, we haven’t seen anything that works so well from both the manufacturer's and the consumer's point of view,” he said... Read More
New Zealand & Head Office | Ruth Money | +64 27 565 4406 | email@example.com
Australia | Michael Dossor | +61 401 266 118 | firstname.lastname@example.org
USA & Europe | We are working on it, and hopefully launching real soon...